Mastering the Mind: Phoebe Pierpoint’s Blueprint for Peak Performance

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We have a guest. Another guest.

So excited for this one. We're we here at the Unholy Union talk all about

mental health and what's going on in the world today, and a lot of that comes down to

a mindset issue.

Yes. So we're gonna talk today to Phoebe Pierpoint.

Phoebe is a mindset and peak performance coach that helps entrepreneurs take back their time and energy to start enjoying their life and business again.

So after spending a decade working her way up through nearly every role in business to operating 7 figure companies, goodness, that's a lot,

she found that business strategy is only about 10% of the recipe for success. The other 90% that is often overlooked is tied to mindset. So her methods blend business growth strategies,

mindset work, and self mastery practices that lead not just to growth in business, but in all areas of life. So

this ties in beautifully. I can't wait to dive in here. I think you're

probably

very excited based on everything that we talked about related to mental health, but let's dive in here with Phoebe. Again, thank you for coming on. We appreciate it a lot. So how did you get your start?

Yeah. That is a loaded question.

I've had

several careers over the years. I actually started out,

when I graduated in politics. Talk about developing mental health issues.

Writing out in politics.

So that was an interesting study. I basically kinda just completely burnt out, hit rock bottom there,

became disillusioned with the whole system,

and ended up having to start over completely. At the same time,

my I had a complete health crisis.

I was told to go on disability for the rest of my life, so everything had just kinda come crashing down at that time. So I took about 2 years to kind of heal everything and and recover from the health crisis that I was having. And I basically just had a new lease on life. I needed to find a new career. I couldn't go back to politics. I needed something that had more balance so that I didn't burn myself out. And so I just started kind of looking around on the Internet, and I,

saw this world of entrepreneurship. And I was like, what? I want that.

And so I reached out to 5 of the most influential entrepreneurs I could find

and asked for a job, and one of them gave me a job.

Alright.

And so network, baby. That's all that is. Yeah. So I learned business from this entrepreneur.

And, you know, after a while of working with him, I went out on my own, started getting my own clients and got into the world of building businesses

and then the world of mindset, and that's kinda how I got where I am in a in a nutshell.

For sure. I mean, again,

lots to talk about there. Like,

let let's start with the politics.

Are we talking, like, local or

greater

federal government? Or

Yeah. I worked for a grassroots organization, a very large organization called Americans for Prosperity.

So they are technically nonaffiliated.

However, they lean Republican, libertarian.

They all have to say they're unaffiliated,

but let's face it. They're they're conservative.

So,

yeah, it was a I I was the deputy state director of the state of Arkansas at the time, so I uprooted my life to follow this career path. I'm originally from Kansas, moved my life first to Michigan

or, I mean, Ohio during the 20 oh, gosh. I don't even know what year that was now. I think it's 16 or something. I don't know. It's not long ago. It's been blending together. The big the big,

election back then, whatever that was. It was like, I don't even remember. That's funny.

It was a pivotal year

and then got relocated to Arkansas. So, basically, uprooted my entire life for this role.

Right. And a lot of cold states.

But that that's incredible. You so you you were following this career and realized

that it was having an impact on your mental health, on your state of mind. Mhmm. What what was the point? Can you, like, pinpoint where it was?

Well, there's just no identity outside of the role. So it's 247,

365.

The minute I moved to Arkansas, there was so much hounding about changing my driver's license to an Arkansas local, getting an Arkansas number,

like, even almost developing the accent so that you just, like, become what they need you to be. It's really it was really uncomfortable.

Right.

It was just too much. It was just there was no life outside of the work. And I'm passionate about politics and people getting what they need and doing the right things and government and all of those things, but there has to be a point at which I,

again, and the work ends and all of that. So For sure. So you had no outside of work life? No. In order to advance in that, yeah, in order to advance in that, you

you have no life, and I just wasn't willing to do that.

For sure. Yeah. I I have a similar experience with the previous job where it, like you said, you have no sense of self anymore because you have to fill the role and be everything they want you to be. For that, I

fully identify with that. Yeah. Yes. That's that you're to the point where you even said you can identify it. You knew it was taking over, and you decided to make a change. That's awesome. Yes. And I think few people do that. I tell a lot of people at my current job to set boundaries.

Because if you don't set those boundaries, they're going to take the time that they need from you,

and they're gonna keep doing it until you say, no. That's enough. I really need to take a step back here and focus on myself.

Mhmm. Happens all the time. And

you said that you had a major health crisis. Are you able to explain that a little bit? Was it mental? I'm sure it was mental because

having nothing but work is

terrible.

Well, and it's the most common thing that happens, I think, in this country these days is mental health crisis. Absolutely.

Mhmm. Well, I'm not going to go on Sherry. Yes. Oh, of course. Yeah. Of course. I had a spinal injury when I was in high school. I had a herniated disc, and it just kind of kept getting progressively

worse. I was a division 2 track and cross country athlete in college, and so that just kinda further deteriorated things to the point where I had numb my legs were numb. I had pain all the way down my legs and was on 14 different medications just to keep the pain away, be able to sleep, be able to wake up, be able to function. Anyways, ended up having to drop out of

college and give up my scholarship and everything to move back home and have surgeries. And I had 3 spinal surgeries that failed, ultimately.

And so they told me that I should just go on disability, take all the meds and everything, and hope for the best.

And I didn't listen to that. I I did go on and just I kept taking the medications,

hoping that I'll do the best I can. And, eventually, those broke my body down. So Yeah. I actually ended up developing a bunch of different autoimmune diseases because my immune function was just completely

gone.

And so

I I really I got I had rashes all over my body. All my joints were swollen. I had to wear gloves over my hands because I had, like, open sores and basically could not work go in public and work anymore. So I did set boundaries, and I told them, like, I gotta figure this health thing out. I don't know. Am I dying?

I don't know. That's fun. And they were like,

well, we're not gonna wait for you to figure that out. So you're fired,

basically. Uh-huh.

So everyone's worst fear of setting boundaries really came true for me. Right? Like, I did lose everything that I had, and I was the primary breadwinner at the time.

So it was kind of like the narrative was reinforced. Everyone fears setting boundaries. And in my case, it actually did cause me a problem. So

that was

I was kind of forced to start over. It wasn't really my choice, but I I mean, it was in a way. I could've continued to sacrifice my health, but I just decided I'm gonna figure it out. It's not worth it.

Absolutely.

So how how are you doing with medications now? And are you are you good? I'm totally off everything. Yeah. It's awesome. See?

Awesome.

I I the the mind controls everything.

I'm serious. Like, if you make a change like that, it can still affect your overall health to where you don't need 14 medications just to Yeah. Go to bed and wake up. That's

crazy.

Yeah. I basically just put every all the money we had left. We sold our house and sold everything and just moved into an apartment so that I could focus on my health

and check myself into a holistic health clinic, which I had never known anything about that side of medicine. Like, I'd only known western medicine up until this point. And I always thought eastern medicine was just junk and Right. And whatever,

and it literally completely healed me. It took a while. It took about 18 months, but I completely got all of my medications. I have no pain in my back. I'm an athlete again. Like,

life is normal. So

Do you think that has to do with anything like,

I don't know,

big pharma trying to push these medications down your throat instead of saying, hey.

There's a root out there that that helps with this. You know? Yeah. I don't know. Yeah.

You know,

There's some vitamins you can take that

it's been out there that you could pull out of the ground that helps this, this, and this. They never push that first.

100%. Yes. You have to go out of your way to go find somebody that focuses on that. That's messed up.

I know.

One of our previous episodes with he was, a food guy. He was an entrepreneur

food guy. He does, like,

meals for hospitals and things like that. Cool. He said hospitals spend the least amount of money on the food you put in your body. Yes. So you're you're in the hospital for diabetes, and then they feed you all this shit. Right.

I know.

It's it may it's all backwards. It is so messed up. Yeah. It was very eye opening. It started me on a a path of, like,

finding out all about this stuff and the corruption and the

had never

really experienced it in that way. I'd always blindly trusted medicine and doctors, and that's not to say that they're evil or bad. They've just been taught a certain way

and had no clue that there was a whole another philosophy and whole another world out there. Right. It's a business, and they have to stay in business. And Yeah.

To stay in business, they're not gonna tell you to go find a route. Right.

Back to the route. Yeah.

But, I mean, on that topic, though, you essentially had to what you what you are working towards and what your business is change your mindset. Right? You are changing what you thought about

Western medicine and

finding something else that works for you. I mean, at what point did the idea of mindset and peak performance coaching

how did you get there?

Yeah.

Yeah. Well,

part of it was because I had mastered

not mastered, but I had overhauled my own,

health journey, and I had had control over that where I never thought you I thought it was just luck as to whether or not you're healthy or not healthy. And when I realized that you actually have way more control than you think, and the

general wisdom out there is actually hurting you, and you can take back your control. You're not a victim, to what you're eating and what the doctors are telling you and your genetics and all of that stuff. I was like, wow. I gotta tell everybody about this. I gotta help other people take back control because, otherwise, they're just feeding into the system without realizing it,

of, you know, thinking that everyone else is smarter than them, and they don't have the power to change their life or change their health.

So then I kind of went in into some health care stuff. We can skip over that. I went into a holistic medicine and started doing marketing for National Chain. And, anyways, by the time I got into business, what I realized

was that the mindset of the entrepreneur was

the key to whether or not they could actually have the growth and the success that they wanted. It wasn't the systems and the strategies

and the business tools. It was really about their view of themselves, their view of what's possible,

their view of what they want to do in the world. All of those mindset things were the key to their success. So that's when I got the idea to switch more into that realm instead of so much business strategy.

Wow. I like it.

I mean, I

the way that you have

talked about your journey, essentially, like, from

everything that you went through personally through your career and then to get to this point, like, you can see it. It's almost like a visual revolt. Right?

So the this is interesting.

But I guess let's let's dive into that a little bit more. So what area do you find most entrepreneurs excel or struggle with during coaching?

Yeah. Well, there's certainly a lot of patterns that we all hear about, like imposter syndrome, perfectionism,

shiny object syndrome. You know, there's all the usual. Love that one.

Yeah. Exactly.

Do a lack of discipline,

struggles with commitment,

motivation,

you know, all of those same stuff.

However,

the the challenge for people is finding out where that comes from and what's behind it because that's different for everybody. Every single person

has a different life experience,

life journey, life perspectives

that feed into how their version of our our human struggles, like shiny object syndrome or whatever it is, manifest. And so I help them understand for them where that comes from, what it means, why it's there, and then you can actually

solve it in in their way. So no two people are exactly the same. There are patterns as to what we experience, but where it comes from in their journey is very, very different.

So what what would be the most common thing that blocks

entrepreneurs?

What what do you think? I know everybody's different, but there's gotta be, like,

a more common thing that holds people back.

Well, it just depends. I will say entrepreneurs

are

typically

very easily distracted. So shiny object syndrome is a very, very big problem with entrepreneurs, and they always

think that if they can get something else or something more or something different that it's somehow gonna make things easier. But the fact is that entrepreneurship is hard, and nothing is going to change that. And so you have to work on your relationship to it being hard,

then that will solve your shiny object problem. Now sometimes we do need another tool or another solution or something, but 9 times out of 10, you have everything you need. And you're just at that point seeking because you don't feel

worthy enough or you don't feel good enough. And that's what's at the heart of your shiny object syndrome.

So that's a big thing.

Yeah. I see that problem a lot

in my working experiences,

people wanting to buy new software.

Throw throw software at a problem. Mhmm. It's like, that's not gonna fix it.

It's just gonna cost you more money. It's creating another problem.

Yeah.

Have you noticed

a

pattern, I guess, with, the different generations that are currently in the workforce? Because I know many entrepreneurs who are boomers all the way down to millennials.

So Boomers.

Yeah. They're out there.

Which, I guess, of the issues that you kinda just

gave a list of, do you think is most common for which generation?

Like, I for me, I would say maybe imposter syndrome would be more for the millennials

Mhmm. Than shiny object for boomers, but that, you know, does guess.

Yeah. Well, with boomers, what it is is, generally, it's the difficulty in understanding

technology and social media

and feeling really uncomfortable with it. They have way more of a relationship to privacy than younger people do because in not everybody was in everybody's business when they were growing up. And so social media feels very invasive to them, and so they have a really hard time embracing

social media, embracing new technology,

and just this world where everybody sees you.

Yeah. Yeah. That makes sense.

Mhmm. Makes a lot of sense. I mean,

my dad, he's he's on Facebook, but he don't put his picture up there. Mhmm. He's only on there to talk to, like,

you know, relatives that aren't aren't local.

I'm

doing that. That makes sense. It's all out, though.

Mhmm. Mhmm.

Yeah. It's funny. Yeah. My mom will text me, and she's like, so and so added me as a friend. What do you think that's about? And I'm like, I don't know, mom. It was probably just

something she just clicked because she saw you saw your recommended friend pop up. Like, I wouldn't read too much into it. People are friending me all the time every day. It's not personal.

Right. Exact isn't that messed up? She's nice.

Friending someone is not personal. Right. Right. Alright. Funny.

Well,

kinda going along the line again of some of the things that you have been discussing thus far, I mean, when you think of someone who

requests your coaching, requests to have their mindset changed,

do you think that there are people

with unhealthy mindsets that need to be changed? Or do they have a healthy mindset, but just need, like, coaching in order to use it? Like, does that make sense? Unlock it? Yeah.

Yeah. That's a really good question. This brings up the concept that

there's no such thing as right or wrong when it comes to mindset, really.

What it is that we're looking at is

is how you're using it right or wrong for where you're wanting to go. Right? So,

for example,

someone can be a very outgoing and talkative person. Someone that's a people person that likes to network has a really hard time focusing. We might say, oh, your lack of focus is a problem.

But in reality, what we can look at is hiring the support that's needed to do the focus work so that that person can be in their zone of genius and doing the things that they love. That's totally fine. We don't need to turn you into a focused person just because that's what's needed in your business.

We can put you into a place where you can be in your zone of genius and use your natural personality or natural mindset, whatever you're good at, to to grow things. So it's not some but but if they're using their tendency

to not do their work

and they're also not

hiring anyone or doing anything about it and everything is crashing and crumbling, then it's a problem. But it's not so much that they and how they operate are wrong,

if that makes out. You just utilize someone at for their strengths and not say, hey. We're gonna put you in something that you're not so strong in,

and then expect them to perform to their peak. It's like, oh, they're not good at that. Well, it's like filling in the gaps. I mean,

for an organization

or for an entrepreneur starting their business, like, they can't be good at everything. Right. Knowing your gaps and filling them in. I I wow.

Yeah. Right. Right. Right. Also, all kinds of sound bits. I love it. Yeah.

So but I guess let's take it one step further. Right?

What

or how, I guess, during coaching, do you identify what is a mental health blocker versus a mindset blocker? Mhmm.

Yeah. Yeah. So when we look at,

mental health versus

mindset,

they are different,

because I'm not a mental health expert.

I'm not a therapist or a psychologist. Right? And a lot of my clients have therapists or psychologists,

or psychiatrists as well.

But the difference really is that mental health could be a a sort of, like a health condition, a diagnosis,

a condition

about how things are wired or

how things are working,

whereas mindset is all about your choice on your perspective. It's not it doesn't have to do with how you're wired or

or how your brain is working, if that makes sense. Mental health is more about how your brain's working, whereas mindset's more about how you're using your brain.

Right. Absolutely. So using the power of it Yeah. For sure. Yeah. Yes. Trying to restructure. Okay. Mhmm. Yeah. You you're holding yourself back, and we can change that. Not Right. Hey. You got a mental condition.

Now

a lot of mental yes. Now there's also the distinguished in mental health where there's actually, like, a physical component, but then there's also what you do to your mental health by how you're operating

or how you're thinking. Right? So when I was

married to my work and my job,

that was affecting my mental health.

Right. There wasn't any sort of physical condition that was a problem,

in my mind anyway, but there was what I was doing to my mental health and my my confidence

and my identity and all of those things that did have an impact. So in that

way, coaching does dive into mental health as far as, like, what we're doing to it, but not so much how our brain is wired. That makes sense. But I I can see what you're doing, you know, changing your mindset,

having a positive effect on mental health, not Yes. The other way around. You know? It it could be an alternative

to

Yeah. Having to be on a bunch of medications because if you if you fix that,

you know, with your work, it also translates into life too. Yes.

I mean, your your story is a perfect example of that. You know, you switched from

work 247

to, oh, I'm gonna take a step back, and I'm gonna focus on me. Mhmm. Or if you're an entrepreneur, your business, and then yourself as well. I don't know. I I

I like this stuff.

Seriously.

A lot of mental health stuff stems from a lack of agency.

So if we feel disempowered,

like, we don't have agency in our lives, like, we don't have control, like, we don't have any say in how our lives are going financially,

relationally,

any of those ways, then we will suffer mentally as a result. Agency is huge. And so if you don't feel like you have control over your health, control over your relationships, control over your finances,

then it's going to lead to a sort of feeling of

being down or depressed.

Yeah. Empty.

Mhmm. Yep. That makes a lot of sense.

Well, I guess if someone

comes to you during coaching and you identify

burnout,

I mean, to what extent

would

you recommend a mindset change versus

possibly

mental health?

Yeah. Like, or

complete career change like you underwent. And,

so for burnout specifically, I guess, what what would you advise?

Yeah. So almost every situation is a combination

of how that person is thinking

and how that person is operating.

There's almost never

a situation where it's all about how they're thinking or all about how they're operating. It's usually a combination.

So the coaching that I do is focused on changing how you're thinking and also changing how you're doing things.

So we're gonna look at, 1st and foremost, how you're doing things because that's actually the easiest to assess

and to see if there's any,

any opportunities there to improve things just for how you're doing them, whether we need to systemize or have a difficult conversation with someone

or cut somebody out

or bring somebody in? Like, what are all the things we need to

do to work on this situation? And then what are the elements of how you're thinking that is also contributing to this situation?

And that's the more difficult, more longer term element that's harder to work on.

For sure. Well, that honestly sounds just like mental health. I mean, I know there's a clear line, and we've identified that. For sure. But the it sounds like mental health because you can have a physical issue, and it's easy to diagnose. Right? It's something that doctors do every day. But when it becomes mental, becomes your thought process, becomes something internal,

it takes longer. So

after We know

nothing about the brain.

Because I I went to the hospital for 5 days for OCD.

And

when I was there,

it was clear to me that we have no idea what is happening up there. Mhmm. It's so complex that there's no there's

we don't have the same doctors that somebody with a heart condition would have. Right. They have specialist upon specialist upon specialist. You have, you know I don't know. I mean, how many chambers in your heart? Oh. You you've got

you've got a doctor for each chamber in there, you know, but with your brain, it's like,

Chamber of secrets? What? Yeah. Yeah.

But it's crazy, though. Yeah.

I don't

don't get me started on the mental health story.

I will never stop.

But I can honestly, though, before I had my big mental break, I probably could've used your assistance because

it had a lot to do with me and my work performance

Mhmm. Not

feeling like I was doing good enough or that they were always

looking at me and watching me and saying, hey, he's not doing really good. Imposter syndrome.

Yeah. Yeah. I felt like seriously, though, when I I took a new job and that kinda broke it. Right?

When I took that job,

it was a senior level position, and

I felt like, how the hell am I supposed to do this job? You know, obviously, it was a pay raise and stuff, but I didn't wanna

I was so scared. It was like a big jump in responsibility, and I felt like I wasn't worthy

of of that. But

and and that ended up snowballing into a 5 day hospital visit. You know?

Yeah.

Yeah. So much of our identity is tied into what we do and how we do them. And so when we feel like we have to

obsess over the things we're doing in order to get value,

then,

it can go a very dark dark way because For sure. It's often not possible to get worthiness from what we're doing. And so we just continue

trying and trying and trying to find it there, and we don't find it, and then we drive ourselves crazy.

Oh, yeah. Yep. Sell forth. A 100%. Start building a case

that

they don't think you're worthy, and then you're gonna get fired. And that was that was me

every day.

Yeah. Yeah. 2 weeks, and then we were in the hospital.

Well, I was in the hospital about it now. 2 times, and then then I went to the hospital Right. For real. Yeah. We laugh about it now. We've come a long way. Yes. But

with I think the way that our culture is turning. Right? The way that America is turning right now, there are

more and more,

what do we wanna say, company corporate type issues.

And I think COVID brought it about. Right? When we all went remote and had to go home,

it became very apparent that

when we went back,

we could do our jobs at home.

Yeah. Why are we doing this? Right. So I guess with the turn of COVID, have you noticed a change in coaching, or have you noticed,

things that are just feel different, I guess,

from your experience throughout your,

opportunities and your

what I'm gonna say, jobs, that's the word,

up to now to coaching,

post COVID?

Mhmm. Well, I don't coach corporate. So in that case,

the entrepreneur industry was very different because they were set up for success in COVID because they didn't really have as much brick and mortar.

You know, it they weren't they were many entrepreneurs were affected, but it wasn't as bad as, say, the corporate environment, right,

where people were getting laid off and there were all kinds of changes and and and everything was operating differently.

But what I will say with the entrepreneur community, what I noticed was a lot of social anxiety

developed during COVID,

because we weren't as used to interacting with people in the same way. And

a lot of people saved a lot of money during the pandemic because they weren't going out, and so they didn't have as much need or incentive

to get back into work. And so those were the biggest problems that I saw coming out of COVID with social anxiety and a lack of motivation and also feeling very disconnected to to the

goals

and things they had before. I think a lot of people had a wake up call during COVID that, like, I don't actually need all these materialistic things. I don't actually need to be doing all this stuff to be happy. At At least that was some people's experience. And so it kinda upset a lot of of industries. Absolutely. Well, we didn't save any money because that DoorDash bill was super high.

Along that, now with your coaching, is there any key issues that most entrepreneurs

are feeling

or even their employees, like, people that are employed by those entrepreneurs?

Are there anything that today's world that they're facing that are commonalities?

I think that in today's world,

it is

everything has changed so rapidly in technology

for from the last, like, 20 years.

And so I think as a as a society, we're sort of trying to find that balance between wanting to grow and move fast and

going back to our roots of what makes us human, which is really just connection and,

love and simple happiness. Right? And so

entrepreneurs are always trying to find that balance of how much more do I need because we're kind of addicted to that growth mentality

and seeing what we're capable of and always doing more. And

so

that

they want to throw that into business, but what you can do is throw and find out what you're capable of in your personal life into something that's more meaningful. It doesn't have to just be business, and yet that seems to be all they know.

And then they end up in a life where

they're not feeling complete as a result.

And so I also help and encourage people to realize that you can bring joy and happiness into you can find that in other areas of your life outside of business, and a lot of accomplishment.

And, people have this idea that, oh, if I'm not being productive,

then I feel bad. But productivity does not just mean work. Productivity can mean resting, but productivity can mean spending time with your family. There's productivity is not just related to work.

Wow. You said something so

mind blowing that I I need

a second. But the

idea that

growth mentality,

I have heard so many companies

say this as one of their values, as one of the things that makes them a differentiator

in their industry.

We have a growth mindset. Mhmm.

But how toxic is that for we as people,

to your point? Like, you can have a growth mindset in other areas of your life. Oh my gosh. Yeah.

It's like growth at all cost. Right. Right. It's so bad.

Wow.

Yeah. And that goes back to looking at how you're using

these concepts, how you're using your mindset. Are you using it to help and better yourself

and be more happy, or are you using it to compete

and achieve?

And not that those things are bad, but they can become toxic if they're at the expense of other things in your life. And some people have just because we're raised in such a culture that

that loves

growth and achievement,

people forget that there's other things that you can work towards in life.

Yeah. For sure.

That that that's powerful. I have a oh, this wasn't on the list, but I wanted to ask. It just popped into my head. How has AI

affected

entrepreneurs

right now? I know that's the big thing right now, and it's scary to some, and some people are embracing it. What have you seen so far with artificial intelligence, and does it scare you that the world's gonna end?

Not true with that last part, didn't you?

And how do you feel about the world?

Oh, we understand. Second take. Let's start.

Okay. Well, the general consensus with AI in the entrepreneur community is a positive one because we're always looking for things that can make our lives easier because they're all workaholics, and they're

so obsessed with with the business and making it better and making it easier. So it's generally a positive outlook

because in entrepreneurship

specifically, so many brands are built around the person, and IAI can never replace that, at least not really.

And so it's generally positive right now. I can see where in the corporate world, because it's going to be replacing a lot of jobs, why that is the opposite in, say, the corporate

world. But in entrepreneurship, it's actually very, very positive.

As far as the world ending because of AI,

well, the world could end for a lot of reasons.

Right.

That might be one of the better ones. I don't know.

I feel like AI ending the world, yeah, might be one of the better ones. I agree. Yeah. Terminator

comes to life. You know? And now we go into conspiracy theories.

Well, I mean, you've given us so much. Like, that

all the things that we've talked about have been amazing. What where do you see yourself, your coaching business,

your mindset in 5 years?

Well, my 5 year plan, since I'm turning 35 this year, my 5 year plan is to actually be able to retire at 40. What that really means is not that I'm gonna start working, but that my life is fully funded so that I can totally operate from a place of abundance

rather than needing to make money to afford my life. So that's kind of my big 5 year goal, I would say.

As far as where my mindset is in 5 years, lord only knows.

Yes.

But my focus right now is increasing my impact. So I've always had a 1 on 1 business up until now.

This year, I launched my first,

group program.

I've always shied away from that because I like to remain anonymous. I like to remain behind the scenes as much as talkative as I am and as much fun as it is being here with you folks. I'm really,

not one to be a public figure or out in the spotlight or anything. And so that has been the mindset shift that I've been growing into

because I have a strong desire to increase my impact. I wanna do the hard thing that's not maybe so much natural for me.

That's awesome. You're a natural at this. I mean,

this has been great. Yeah. For sure. You're better than us at this. Right.

We haven't been doing this very long. But,

the idea of retiring at 40 though, and I I get what you're saying that you're coming from a point where you just wanna be funded. And that, I think is something that

That's not an American culture thing. Right. Yeah. It's not. It is not something that I think is on anyone. And you're 35, Russ is 2, and I'm 33. We're technically millennials. So

stop. It wasn't a brag. A little bit.

But no. So it's not a lot of on millennials'

minds. Like, even Gen z, I wouldn't think is thinking that way. Right? Yeah. So for you to say that, that that gives way to it, a, it could be possible. Right? You you have a plan and you're gonna make it and

make it happen.

Mhmm. Whereas I think a lot of people maybe just don't think that way. Right? So mindset change right there in that it could be possible if you have that mindset to achieve it. Yeah. Yeah. Well, a lot of people have the opposite view right now. They're very negative about what's possible with money.

And I I hate seeing that narrative out there that I'm never gonna be able to get above inflation or, you know, be able to own a home and it's impossible to have the American dream now. You know, I hate seeing that narrative. So a lot of people are feeling very defeated around money right now.

Oh, yeah. For sure. I mean,

we are not we, but

as a culture, we operate

on

debt.

Yes. Look. You know, that's a big problem is people buying things they can't afford just because you can

drop, oh, that that thing over there is $500

a month. I can afford that. Right. Then it's just piling up.

Well, what people don't realize is that we have contributed to the culture that we have right now. So our participation

in the consumerism

has created the inflation in a lot of ways. And we want to blame the government. We want to blame greedy corporate capitalism,

but they're just responding to our demands.

And so the more people that step out of that world by creating

satisfaction

in themselves,

then the more that the

culture and the environment is going to have to shift eventually.

Right. I'm starting to see the first phases of that, to be honest. I think so too because the it it a lot of stuff is super expensive and people can't afford it, but

people have that I want it now attitude, and, of course, they're gonna provide you an option for payments.

Yeah. You know? Exactly.

That route over there is super expensive. You gotta pay for it with monthly payments.

The route? Yeah. The route. We're gonna find a route for you. Okay? Yes. Just find 1. We'll call it the rust root. Yeah. Yes. But it's crazy though because, I mean, we we have budget issues. I'm not gonna lie. Yeah. We did. We're We're a lot better now. Right. Let's be clear. We worked hard. We worked hard, and we we we changed our mindset, we did this, but,

envelope budgeting. We use this

app called cube, and it requires you to put money into boxes and all that stuff, or you can't spend it. And that helps a lot, but it seems like money is such an afterthought for people Yeah. Until they want something. Mhmm.

And then Oh, shiny. Yeah. They spend money on stuff that they don't need. Mhmm. Just want.

Mhmm. But they don't have the money for it. Doesn't make sense.

Right. And it doesn't make you feel any better. And so if you can just take a step back and reevaluate

your perspective, reevaluate your mindset on everything, you'd be surprised what possibility opens up.

And it it it's a it turns out to be a way more enjoyable life.

That's not to say that you can't have lots of things and nice things. I do plenty of really amazing things in my life,

but I'm also very intentional about which things I'm choosing.

It's not that I'm just falling prey to,

a competition or an ego, you know, match with with other people.

Right. Yeah. Especially what you see on Instagram

and all the social media platforms gotta keep up with the Joneses kinda feeling. Yeah. Yeah. Look at look at TikTok. They've got that shopping thing now. It's like they gotta they're constantly pushing people to buy stuff. Yeah. It's crazy.

Yeah. Let's switch gears.

In your free time, what what's your favorite thing to do?

I love to travel. So,

I just actually finished my vision board last night,

on New Year's Day. Right?

And have on my board there's 95 countries that I wanna visit. I think I've been to, like, 25 or something. I don't know. I lost count.

And one of my passions is learning languages.

So I love to learn the languages of the places that I wanna spend the most time in. So I speak Spanish and English. I wanna learn Italian and German as well.

So that's what I spend my time doing, traveling,

learning languages.

I'm getting my doctorate in metaphysics,

which is a totally useless

useless doctorate degree, but it's fascinating to me. So that's fine. I love to hike. I love Colorado skiing. Very, very active. I'm doing, like, a 100 mile bike trip this year in one day, which is just a fun challenge. Yeah. It's not cute busy. A 100 miles?

Yeah. I'm about to pass out. I know. A 100 miles of anything. Right?

Yeah.

Okay. So you said a lot there.

So you've been to 25 countries,

item zed. Something like that. Okay. 26.

Only the the best roots.

I'm sourcing roots from all over the world. 96

different kinds of roots.

Okay. But does that is that encompassing of the 95 that you want to go to, or is that,

excluding. No. There were some that were random because they were just, like, part of a trip.

But,

I probably wouldn't have chosen to go to Liechtenstein,

but I did. So Bless you. That's fine.

I didn't know that there was 95 countries in the world. You're right. I need some. So I'm trying to do the math in my head.

She's been just 25. If she wants to go to 96. Yeah.

I probably will not you know, it's just one of those things where I listed out all the countries. I did really surface level research to, like, put them on the list or not. And it turns out I was like, oh, I kind of like all of these. So what am I gonna do, basically?

Just see as many as I can. For sure. So you live in Colorado. Do you do any mountain biking?

Well, that's what we're about to do for this Yes. 100 mile mountain bike thing that we're gonna do.

I don't did not do any mountain biking,

because it's hard. Your first your first stint is just gonna be a 100 miles. Then. That might as well go. It's all good.

Right.

Right. So I'm about to be a mountain biker, Paul, that's what he said.

Oh, do you you live in the best state for it truly, but, I mean, other than Utah, I I think Well, that's where the that's where we're going is Utah. Yeah. That's where Oh, okay. Yeah.

Good job. Yeah. Yeah. Yeah.

Oh my goodness. You're gonna do the Red Bull Rampage as your first,

your first stint with mountain biking.

Let's see on the X Games and all that stuff.

It's true.

It's just

alright.

Another fun one here. Yep. It's how we always end our questions. Our

podcast, not question. Episode. Grab up our questions. That's the word. Here we go. You're good. You're good.

What would you do tomorrow if you won $10,000,000

tonight?

Oh my gosh.

That's so hard. That's such a hard question.

Isn't that funny though? It's like everybody thinks all the time like, what? Man, I'd love to win the lottery, but then you don't know.

I do. I don't do.

Right. Right.

Well, first of all, I would, of course,

set my mom up for the rest of her life for sure.

And my mom.

Yeah. Mom, love you. Absolutely. It would set her up and probably my entire family

and anyone else I care about, I guess. So if you're my friend, you're on the list if I ever win $2,000,000.

If you're not, well, too bad. Yeah.

Are you on Facebook? Can we find you on Facebook? Can we find you? You remember that that dumpy podcast you went on that one time?

It would it would pay to be friends with me, if I ever win win the 10,000,000, then there's a huge caveat there. But, anyways,

so definitely would do that first. And then with ever with what was left,

I would probably find something that

I think

is the future for making the world better that is likely not getting a voice because of the powers that are

in place actively sabotaging it. So For sure. I don't I don't know what that is. Maybe. I just don't know what medicine. There's a lot of them.

Holistic medicine is definitely Holistic medicine.

Yeah. Even, you know, non gas powered

non gas power in general, like, the fuel industry keeps innovation at bay in that area.

So who knows what it would be for? Aren't the only thing out there for sure. Exactly.

I know.

I know. Yep. So I'd find something like that or maybe a couple things and and

prop them up so that the they can compete with the powers that that be.

Oh, yeah. For sure. That's a cool answer. I I like it too.

I I wish there were more people out there that were willing to do that. Mhmm. I know. There's so much innovation that could be had, but that big that big money is squashing it as soon as

soon as somebody says something, he's like, no. We gotta buy them out and shut them down. I know. I was like, I saw it on YouTube or something. He

somehow

added some module to his car, and I think he pour you could pour water in it, and it gave me like that. Yeah. It was, like, 200 miles a gallon of gas. It it didn't replace gas, but Right. Like, it supplemented it. He got 200 miles a gallon, you know, a gallon of gas, and he disappeared.

Where'd he go?

He got paid Yeah. He won $10,000,000

today. Percent he got paid off. He's gone tomorrow. I I don't know. He he either got paid off or they just Yeah. I don't know. I don't know. Don't get me in started with conspiracy. We're not.

Yeah. Yeah. Yeah. It's why I appreciate people like Elon Musk who has so much money that you can't stop

him. Exactly.

Exactly. He's not afraid to put his his name out there and and say weird not weird things, but things that people consider to be conspiracies.

Right. We'll say what everybody's thinking. Right.

Yeah. I mean

I always agree with them. Trying to jump into politics, but all this

this stuff about COVID and and things.

If you said that it was generated in a lab Mhmm. Back when the pandemic was happening Right. People said you were a conspiracy theorist. Right. Right. Well, it just came out that that was actually true.

I used to yeah. Because you because you said it back then, you were a conspiracy theorist, and now and now they don't wanna talk about it. You know? Yeah. It's crazy stuff. Don't get me started on all this. We won't.

Down the rabbit hole.

Well, Phoebe, we thank you for your time. Yes. This has been an awesome I I feel like the idea of mindset versus mental health, but the conjunction that they meet, I mean, it's so important in today's world. So we, again, can't thank you enough. Great conversation.

Let people know where they can find you. Yes.

Social media. Website.

So I actually have a,

a free training if people are interested in mindset work. It's a comprehensive training,

but it is completely free. If you wanna check it out, it's,

my website, your life architect.com/mindreset.

And it's everything that I do with my clients condensed down into a little mini training. So you and there's a, like, a 20 page workbook that goes along with it. It's very comprehensive, so people can check it out there.

My social media

not a big social media person yet, but my Do you want my husband, though?

My Instagram,

it's funny because I do actually have a lot of followers because I was on a reality show a long time ago when we were in the RV, but it's mostly Irish followers because it's an Irish reality show.

So random.

Oh, wait on. Someone's on that.

That one's gonna be like, I should be a stand up comedian because I just have, like, the most random bits.

It's an RV.

But anyways, from my

from my Irish

my Irish Instagram followers.

It's uncage_me.

Uncage_me

is where you can find me on Instagram.

Awesome.

And all these links, I'll I'll make sure they're in the show notes too. So whatever

whatever Yeah. Platform you listen on, the links will be in the show notes. It won't be too hard to find. Yeah. Feel free to send me a message.

Exactly. Yeah. Go find Phoebe. Change your mindset.

It's what we do here at Unholy Union. Yes. Thanks for listening to the Unholy Union podcast. For more Unholy Union content, check out our social media at Unholy Union Cast on Instagram and Twitter. We also have Facebook and TikTok.

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